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Simply having a loyalty programme is not enough to keep customers coming back…Successful  programmes require a well-thought out strategy, and every step of the customer experience needs to be considered. Here’s a story from my colleague John, that illustrates some common mistakes that greatly impact the success of any rewards programme.

John went to the local office supplies store—a large chain. He had signed up for their loyalty programme a long time ago, but didn’t have the card on him. The associate at the till offered to look up his membership by phone number, but he wondered whether it was even worth it.

It's Wednesday. How do you tell what Saturday's weather will be?

Ever wondered what people were viewing on their smart phone? Perhaps they’re catching up with friends on social media, checking the weather or perhaps it’s a business owner travelling to a meeting and wondering how his business is performing back home. Well, as it turns out, business is quite good for him tonight. Promotions are popular. Percentage of labour cost to revenue is below average. Everyone came to work on time. They’re not selling as much house red as usual, but the white is selling stronger (as is shellfish which would explain it).

Online channels are multiplying where software, including hospitality EPOS systems, is sold as "used" software at low prices. While the deals seem great, there's a lot to know about before making the decision to buy. We thought we'd share some things to keep in mind.

You’ve decided to implement iPad tills or some form of mobile EPOS in your operation—or, maybe more accurately, you’ve decided to consider doing it. That’s doesn’t mean you’re indecisive: in fact it means just the opposite. It means that rather than just jump headfirst into mobile EPOS, you’ve decided to think it through. It’s really like most anything else you use to run your restaurant. Doing it at all requires decision making. But doing it well requires decision thinking. On paper, the benefits seem clear, but in reality, restaurateurs are still debating about making the move to mobility. We've published a case study on how one of our customer’s made the case for mobility, in which we discuss return on investment (in less than six months!), and challenges they had not anticipated… read the full article here.

Consider, just for starters, all the security issues you have to address. One is simply signing in to the EPOS: It’s more of a challenge than it is for your stationary EPOS till simply because tablets travel with the server. Make sure logins—user name and password--are not shared, and that the mobile EPOS is set to automatically log out after only very brief idle times.